Apr 17, 2024
In the current financial services environment, your advertising and marketing efforts must be more effective than ever before. But, there are standards to observe, especially when it comes to UDAAP (Unfair, Deceptive, or Abusive Acts or Practices). There’s been a seismic shift in regulatory enforcement, and advertising and marketing practices that were acceptable in years past are now problematic. In the rush to attract new business and keep the clients you have, compliance requirements can easily be missed or ignored.
This comprehensive three-part webinar series covers the current landscape of marketing and advertising compliance requirements. We’ll provide many examples of how the rules apply as well as recommendations on how to deal with the requirements. We’ll cover the UDAP/UDAAP aspects of advertising, technical requirements of the deposits and loan regulations that deal with marketing and advertising, and marketing program-specific rules that cover campaigns. We’ll also talk about using data and customer information in marketing, such as privacy rules and regulations. Finally, we’ll delve into the technical aspects of marketing and advertising: using artificial intelligence, algorithms, auto-decisioning, and the use of various media, including social media and digital channels.
As the compliance environment becomes more complex, your marketing department must stay on top of the rules and regulations. These sessions will help.
Wednesday April 17th, 2024
11:00 am - 1:00 pm EST
In this third session, we’ll focus on Fair Housing Act (FHA) rules – the Equal Housing Lender logo and statement, and fair lending considerations in marketing and advertising: What to be aware of and hot spots such as geographical restrictions/redlining. We’ll also cover how to determine your Reasonably Expected Market Area (REMA), plus much more!
Truth in Lending/Reg. Z requirements, including additional requirements for mortgage loans
Digital redlining issues
Tax deductibility issues
SAFE Act disclosure issues
Who Should Attend
Anyone involved in developing and marketing your institution's products and services, including the marketing department, compliance officers, auditors, business managers, sales and service staff, and anyone else whose duties involve promotion.
Carl Pry is a Certified Regulatory Compliance Manager (CRCM) and Certified Risk Professional (CRP) who is a Senior Advisor for Treliant LLC in Washington, DC. Through his more than 30-year working career, as well as through his experience as a banking attorney and officer, he has provided a variety of regulatory compliance and financial performance services to financial institutions and other clients throughout the country. He has written extensively regarding consumer and commercial compliance, tax, audit, and financial institution legal issues, and is a frequent contributor to and currently serves as the Chair of the Editorial Advisory Board for the ABA Bank Compliance magazine. He has spoken at scores of banking, compliance, and state bar associations, and has conducted training sessions for financial institutions across the country.
Available Upgrades
AyZha Hazelwood, Education Meeting Coordinator
Ahazelwood@indiana.bank
317-387-9380