This IBA communications toolkit is designed to assist IBA-member banks in sharing good news with Hoosier Banker and other media outlets. Below are guidelines to utilizing traditional and social media.
Traditional media is the standard, time-tested means of reaching out to periodicals, TV/radio programs and other media in order to gain coverage. Generally, the sender distributes a news release or op-ed to media outlets, and the news outlet either responds or declines.
News releases are announcements of company news or activities, including news about individual bankers. While response success rates vary, IBA-member banks have a ready outlet through Hoosier Banker magazine.
- View Hoosier Banker editorial guidelines/deadlines;
- Access news release guidelines for assistance, or submit news via webform to Hoosier Banker.
Op-eds are opinion editorials that delve into policy issues, presenting viewpoints in persuasive style in an attempt to influence public opinion.
- View IBA op-eds through the IBA Industry News webpage.
- Access IBA talking points for use in creating bank op-eds.
Social media communicates multi-directionally with a variety of designated audiences, such as reporters, legislators, industry peers and consumers. Connectivity is enhanced through tagging (use of others’ social media handles) and hashtags (use of # phrases that summarize trains of thought)
Tagging – IBA-member banks are encouraged to connect with IBA social media channels:
- Facebook – tag: @IndianaBankersAssociation
- LinkedIn – tag: Indiana Bankers Association
- Twitter – tag: @indianabankers
Hashtags – Follow IBA social media to view commonly used hashtags; some examples:
For questions or more information, please contact:
Laura Wilson, 317-333-7146, for traditional media;
Emily Brooks, 317-333-7167, for social media.
Additional resources (log in required):
American Bankers Association: https://www.aba.com/Tools/Comm-Tools/Pages/default.aspx
Independent Community Bankers of America: https://www.icba.org/news/news-details-results/2018/09/18/icba-updates-marketing-toolkit