Communications Toolkit

This IBA communications toolkit is designed to assist IBA-member banks in sharing good news with Hoosier Banker and other media outlets. Below are guidelines to utilizing traditional and social media.


Traditional media is the standard, time-tested means of reaching out to periodicals, TV/radio programs and other media in order to gain coverage. Generally, the sender distributes a news release or op-ed to media outlets, and the news outlet either responds or declines.

News releases are announcements of company news or activities, including news about individual bankers. While response success rates vary, IBA-member banks have a ready outlet through Hoosier Banker magazine.
     -  View Hoosier Banker editorial guidelines/deadlines;
     -  Access news release guidelines for assistance, or submit news via webform to Hoosier Banker.

Op-eds are opinion editorials that delve into policy issues, presenting viewpoints in persuasive style in an attempt to influence public opinion.
     -  View IBA op-eds through the IBA Industry News webpage.
     -  Access IBA talking points for use in creating bank op-eds.


Social media communicates multi-directionally with a variety of designated audiences, such as reporters, legislators, industry peers and consumers. Connectivity is enhanced through tagging (use of others’ social media handles) and hashtags (use of # phrases that summarize trains of thought)

Tagging – IBA-member banks are encouraged to connect with IBA social media channels:
     -  Facebook – tag: @IndianaBankersAssociation
     -  LinkedIn – tag: Indiana Bankers Association
     -  Twitter – tag: @indianabankers 

Hashtags – Follow IBA social media to view commonly used hashtags; some examples:
     -  #RegReform
     -  #BanksBuildCommunities
     -  #BetterInBanking


For questions or more information, please contact:

Laura Wilson, 317-333-7146, for traditional media;

Emily Brooks, 317-333-7167, for social media.
 

Additional resources (log in required):

American Bankers Association: https://www.aba.com/Tools/Comm-Tools/Pages/default.aspx

Independent Community Bankers of America: https://www.icba.org/news/news-details-results/2018/09/18/icba-updates-marketing-toolkit