Let's Take a "Deep Dive" Into Social and Digital Media

Aug 15, 2017
IBA Center for Professional Development
8425 Woodfield Crossing
Suite 155E
Program Overview: 

Printable Brochure

Social media has been around for several years now, so the fact that almost 2 billion globally are using Facebook or LinkedIn as the most popular business social network isn’t breaking news any longer. Yeah, we get it. However, since monitoring social media changes and the continually evolving digital trends may not be at the top of your daily “to-do” list, even if your bank has embraced social media, there may be a good chance that you’re missing out on some of the new features that have been released in the past several months.

The other challenge, especially for a community bank, is how to take in the core elements of social networking and digital dialogue into the lives of your employees to help them be a part of the overall strategy. It’s no secret that people want to do business with people they know, like and trust. That’s nowhere more true than in the world of community banking. But with more people going online using social media and the Internet compared to standing in-line in your office, developing a digital engagement strategy is quickly becoming an important part of ensuring your ongoing relevance to the next generation consumer.


This session will go deeper into some of the tactical strategies surrounding social and digital engagement that you can use to take your efforts to the next

  • The power of video as a storytelling and relationship building tool;
  • Ways to leverage demographic data and building personas to help gain a deeper
    understanding of your ideal customer segments;
  • Can you leverage the “short story” format to build your bank’s brand, and if not now, should this be on your radar?;
  • Building an effective listening and engagement strategy to show the “love” to those that matter most to you;
  • Understanding the important components of a big-picture digital marketing strategy (and how you may be overlooking online advertising and your employees as ways to maximize your chances of success);
  • Ways to leverage technology to cultivate the relationship building process with tools like marketing automation and online analytics to ensure mundane tasks get done and you make time for the productive work.

It’s All About YOU! Bring Your Questions

While there will certainly be an agenda that we’ll cover for the day and we’ll have time for questions as the day progresses, we want this to be as focused for you as possible. All registrants for this full-day session will be provided with a survey link to send along specific questions and topics that you want to see covered during the session. This gives you direct access to the speaker and makes sure that what YOU want to cover is part of the day’s discussion.


Eric Cook, of WSI Digital, often times refers to himself as a “recovering banker” and worked for a publicly-traded community bank for 15 years. During that time he held a number of positions, including Marketing Director, as well as senior management, technology, HR and customer service. Now as a digital marketer and public speaker in the banking and fintech space, Cook remains closely connected to the online trends that are evolving for today’s community bank and how to attract, engage and retain the new “digital consumer.” He looks forward to brining not only his expertise to the table to benefit participants, but his connections in the community banking and marketing arenas to ensure that seminar discussions are on-topic and full of beneficial information.  In addition to being a top-rated speaker at past IBA Mega Conventions, Cook also facilitates the IBA’s Marketing Directors Forum.


8:30 a.m.         Registration & Continental Breakfast

9:00 a.m.         Program Begins

12:00 Noon       Lunch (included)

1:00 p.m.         Program Resumes

4:00 p.m.         Program Adjourns



This seminar will be held at the IBA Center for Professional Development, 8425 Woodfield Crossing BLVD, Suite 155E, Indianapolis, IN 46240.  Directions, map & list of hotels are available at www.indianabankers.org or by calling 317-387-9380.


The following fees include the program, materials, lunch and refreshments:

$225 IBA Members
$450 Non-Members

Participation in IBA programs is limited to members, associate members, and nonmembers from an eligible membership category at applicable member or non-member rates.

Association Contact: 

For more information please contact Marcy Borden via e-mail at mborden@indianabankers.org or call 317-387-9380.

Cancellation Policy: 

Within three or more business days prior to the day of an educational program, no cancellation charge will be assessed. Within two days prior, 50% of the fee is assessed.  Refunds are not provided for cancellations 1 day prior or absences on the day of the program.  Substitutions are welcome at any time.

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