Hoosier Banker & IBA E-News Media Kit/Advertising Opportunities
Hoosier Banker is the flagship publication of the Indiana Bankers Association. Its subscriber base includes all banks and thrifts headquartered in Indiana, along with non-Indiana banks that have a presence in Indiana. Readership represents bankers and professionals on all corporate levels, including directors and stockholders; CEOs and executive management teams; and the various department leadership positions.
Hoosier Banker is distributed to more than 6,500 subscribers monthly, with a pass-along readership exceeding 15,000. This publication is the only magazine in Indiana published for the entire banking community, including commercial banks, savings and loan associations, savings banks and trust companies. It provides its readers with pertinent information regarding the Indiana banking climate and personal insight into the bankers who serve the Hoosier state. This information is important not only to the Indiana banking community, but also to those who serve and work with Indiana bankers, including associate members of the IBA that provide bankers with products and services; legislators who serve Indiana and the banking community in the political arena; and regulators that exam and monitor Indiana banks regularly to make sure our industry remains compliant and sound. To view a media kit, including advertising rates, deadlines and artwork details, click on the link below:
The magazine focuses on the human interest stories involving bankers in Indiana, with a banker or associate member featured every month. Hoosier Banker also addresses industry news and current banking issues, along with ongoing IBA updates, including educational offerings, product and service awareness, and state and federal legislative and regulatory issues.
|Indiana banks & trust companies||128 institutions||12,000 employees|
|Non-Indiana banks with an Indiana presence||18 institutions||3,000 employees|
|Associate members (service providers)||185 companies||400 employees|
|Legislators||160 legislative offices||500 employees|
|Regulators||16 offices||75 employees|
With today’s hectic schedules and the ease of electronic communications, the IBA also offers Hoosier Banker in a digital format. This allows subscribers to access the magazine from their smartphones, tablets or laptops at their convenience. All advertisements appear in print and digital format, with hyperlinked websites and email addresses connected to each ad. Hoosier Banker Digital also is available through the IBA website and is distributed through social media channels.
As the only banking magazine in Indiana, Hoosier Banker is the most efficient and effective advertising route to the Indiana banking community. An added benefit for our membership, Hoosier Banker advertising is reserved exclusively for IBA members and associate members.
IBA E-News is a weekly email publication of the Indiana Bankers Association that provides information on the latest banking legislative/industry news, IBA events and educational opportunities. The publication reaches over 3,500 subscribers each week. Associate members are invited to advertise in the Special Features section of the right rail. Ad size is 275 pixels wide by 102 pixels high and may be purchased for $150 each for one week. Sample IBA E-News 1. Sample IBA E-News 2.