Education & Events

ABA Marketing in Banking

Nov 04, 2019
Program Overview: 

This four-week long class reviews the core responsibilities of bank marketing, how marketing is structured in an organization chart, and how to assess the financial performance of a financial institution.

Audience: This is a foundation course in the structure of a bank marketing function and the related core responsibilities. It is designed for employees interested in discovering the role of marketing within a financial institution. This is an entry-level course for anyone entering bank marketing.


After successfully completing this program, you will be able to:

  • Clarify the role of marketing in bank performance management
  • Identify the core responsibilities typically assigned to marketing
  • Understand how to review a bank's balance sheet and income statement
  • Provide background information for the regulations impacting bank marketing activities

ABA Online course


Member Price: $300
Nonmember Price: $375

Additional Information: 

Textbook:  All reading materials are provided online
Prerequisites:  None
Required Software:  Adobe Acrobat Reader 
Course Credits: ABA Certifications: 15.0 CFMP

Association Contact: 

Questions? Contact Susan Clark at the IBA at 317/387-9380.

Cancellation Policy: 

There is a full refund for any cancellations or transfers made before the start of the class and upon the return of the textbook to ABA. Refunds will be made (less $100 cancellation fee) if received within 10 business days from the start of course and the return of the textbook if applicable. Please include your packing slip or order number with the return of your textbook. You may request a transfer only once with a fee of $100. There are no refunds for cancellations received more than 10 business days after the start of the class.

Related Events

Hoosier Banker Digital

Hoosier Banker Media Kit