Education & Events
ABA Marketing in Banking
This four-week long class reviews the core responsibilities of bank marketing, how marketing is structured in an organization chart, and how to assess the financial performance of a financial institution.
Audience: This is a foundation course in the structure of a bank marketing function and the related core responsibilities. It is designed for employees interested in discovering the role of marketing within a financial institution. This is an entry-level course for anyone entering bank marketing.
After successfully completing this program, you will be able to:
- Clarify the role of marketing in bank performance management
- Identify the core responsibilities typically assigned to marketing
- Understand how to review a bank's balance sheet and income statement
- Provide background information for the regulations impacting bank marketing activities
Member Price: $300
Nonmember Price: $375
Textbook: All reading materials are provided online
Required Software: Adobe Acrobat Reader
Course Credits: ABA Certifications: 15.0 CFMP
Questions? Contact Susan Clark at the IBA at 317/387-9380.
There is a full refund for any cancellations or transfers made before the start of the class and upon the return of the textbook to ABA. Refunds will be made (less $100 cancellation fee) if received within 10 business days from the start of course and the return of the textbook if applicable. Please include your packing slip or order number with the return of your textbook. You may request a transfer only once with a fee of $100. There are no refunds for cancellations received more than 10 business days after the start of the class.